You completed your home inspection training, you have your state license (if required), you set up your company, you’re ready to roll. But how are you planning to get your phone to ring? That seems to be the big question we see and hear all the time. New inspectors, as well as established inspectors, seem surprised that their phone does not ring on a regular basis. What are you doing to get your phone to ring?
Lead generation is the number one key to success. A solid website is key to help generate leads. Do you have up to date SEO on your website? Are you using SEM (search engine marketing)? These should be your minimum marketing efforts, but there are additional lead generating avenues. Are you implementing:
- Google Adwords
- Email marketing
- Social media (Facebook, Instagram, LinkedIn)
- Visiting realtor offices
- Visiting open houses
- Joining community networking groups
- Printed material
- Reviews from clients
- Adding ancillary services
- Creating video for your website or social media.
In order to grow your business, you need to have marketing skills, both online and off. Below are some industry articles and resources to help you think about your marketing plan.
Are you just starting your business? This may help make some sense. What to expect in your first year.
Many home inspection businesses fail in the first few years. Don’t let this happen to you. Why home inspectors fail…or succeed.
Take a look at some Marketing Secrets of Successful Home Inspectors.
Free Business Development Tool For Home Inspectors. BizVelop is a free business development tool that helps inspection companies grow and become more profitable.
Need some help sending emails to realtors? Take a look at these Introductory email letters to realtors.
Getting a meeting in the real estate office is key. What are you going to present.? Here are some Real Estate Office Presentations For Home Inspectors.
Additionally, you can find a number of companies that specialize in marketing to help your business grow. Companies such as Inspector Media, Inspectify, InspectionMarketer, Inspector Toolbelt and more can be found in the Marketing section here at HomeInspectology. And don’t overlook Internachi. There are a ton of helpful resources for all inspection businesses.